NBA ON NBC
When the National Basketball Association returned to NBC after 23 years, it wasn’t just a comeback, it was a cultural moment. Our goal was to ensure the return felt as big as the occasion itself.
To mark the moment, we launched a high-impact, bi-coastal campaign that turned the announcement into an unmissable citywide event. Executions included a full subway station takeover at Rockefeller Center, along with major dominations across Los Angeles at The Grove, L.A. Live, and Intuit Dome.
The result was a bold, highly visible campaign that celebrated the NBA’s return and reintroduced the iconic partnership to a new generation of fans.
Creative by Loyal Kaspar.
YELLOWJACKETS
With the return of the critically acclaimed series Yellowjackets on Showtime, we developed a bold, multi-channel campaign to support the launch of Season 2. Anchored by seven distinct pieces of Key Art, the campaign extended across out-of-home (OOH), digital and experiential activations designed to capture attention in key entertainment markets.
High-impact executions included a full takeover of Carney’s Restaurant on the Sunset Strip, premium Boldsite placements throughout Los Angeles, and a complete S-Train wrap that transformed public transit into a moving piece of Key Art.
The campaign delivered widespread visibility for the Season 2 premiere and was recognized with four Clio Awards:
- Silver — Carney’s Takeover
- Silver — S-Train Takeover
- Bronze — Yellowjackets Season 2 Campaign
- Bronze — Yellowjackets Teen Queen Key Art
STARZ OOH CAMPAIGN
As a leading player in the competitive streaming industry, Starz continues to strategically expand its brand presence and influence. This high-impact awareness campaign, which was thoughtfully executed, showcased a curated selection of Starz’s premium programming over a diverse array of channels through extensive billboard placements, dynamic wildpostings and immersive subway placements. These efforts were designed to ensure maximum visibility and engagement among audiences, effectively highlighting the unique value propositions of Starz’s offerings while connecting with both current subscribers and potential new viewers.
DEXTER RETURNS!
With the highly anticipated return of Dexter, Showtime executed a dynamic, multi-channel marketing campaign that was both innovative and engaging. This comprehensive strategy included a robust out-of-home (OOH) presence in key urban areas, high-profile Boldsite activations that drew significant attention from fans and media alike, digital integrations designed to enhance online engagement and even an impressive aerial banner flying prominently over popular beach locations, ensuring maximum visibility and engagement from potential viewers and fans. Such a well-rounded approach not only increased awareness for the series but also generated buzz that resonated across various platforms, driving conversation and excitement in the lead-up to its premiere.
META / INSTAGRAM
We’re all familiar with Meta and Instagram, but for this innovative large-scale out-of-home (OOH) campaign, the primary focus was on showcasing creator content in a dynamic and engaging manner. The initiative featured an impressive array of eight captivating New York subway dominations, each uniquely displaying user photos of some of today’s most influential and inspiring Instagram stars. This carefully curated selection aimed to create an immersive and highly impactful brand experience that resonated with the diverse audience in New York City, making it not just an advertisement but a celebration of creativity and community.
