Yellowjackets stands as one of Showtime’s most successful series. In response to its widespread acclaim, we executed a comprehensive marketing campaign for Season 2, incorporating out-of-home (OOH), digital, and multiple high-impact activations. Notable executions included Carney’s Deli wrap, Boldsite LA placements, and an S-Train wrap.
Our efforts were recognized with 4 Clio Awards:
- Silver – Carney’s Takeover
- Silver – S-Train Takeover
- Bronze – Yellowjackets Season 2 Campaign
- Bronze – Yellowjackets Teen Queen Key Art
Dexter Returns: A High-Impact Campaign
With the highly anticipated return of Dexter, Showtime executed a dynamic, multi-channel marketing campaign. This included a robust out-of-home (OOH) presence, high-profile Boldsite activations, digital integrations, and even an aerial banner flying over the beach, ensuring maximum visibility and engagement.
We’re all familiar with Meta and Instagram, but for this large-scale out-of-home (OOH) campaign, the focus was on showcasing creator content. The initiative featured eight New York subway dominations, each displaying user photos of some of today’s most influential Instagram stars, creating an immersive and highly impactful brand experience.
As a leading player in the streaming industry, Starz continues to expand its brand presence. This high-impact awareness campaign showcased a curated selection of Starz’s premium programming through extensive billboard placements, wildpostings and subway dominations, ensuring maximum visibility and engagement.
Following the success of Yellowjackets, Showtime significantly elevated its presence at San Diego Comic-Con. This activation featured a full-scale wrap of the Hard Rock Hotel, brandishing dual branding for Yellowjackets and Paramount+, along with an immersive recreation of the show’s iconic cabin, offering fans an unforgettable experience.